Mighty Nuts Packaging by Maija Rozenfelde
Image Source: http://www.rozenfelde.com/Mighty-Nuts
There are some really great package designs being created right now, but what really sets apart Rozenfelde's creation has to be its simple complexity. I use the oxymoron "simple complexity" because the design itself is fairly straightforward, but the re-purposing of the packaging as something more than just a design element raises the complexity of the piece to one of innovation.
Another nice element is in the use of typography. The product information is displayed in a varying range of type styles, fonts, and orientations that add a dynamism to the overall aesthetics and is a nice differentiation from the norm.
Added to this is the overall shape of the packaging itself. The packaging clearly expresses its contents, further emphasizing its selling point.
Whitebites Packaging by Cecilia Uhr
Image Source: http://www.ceciliauhr.co/whitebites/
Another great package design is illustrated by Cecilia Uhr's "Whitebites." Uhr's design is great in its clean, crisp, and whimsical nature. It offers hassle free packaging, yet retains a very dynamic design element to engage and draw in consumers.
The main design element features hand-drawn illustrations with open cut mouths to showcase the product. The protruding ears double as the opening flap for the box as well as a place to hang the package. These are nice in their functionality as well as their added value in the overall aesthetics of the finished product.
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